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Wake Up, Choose Joy, Conquer Sh*t.

hi, i'm archel! i'm grateful you're here. i am an african fashion social entrepreneur.

You may know me as the Head Bombchel in Charge of my ethical African fashion factory in Liberia, or you may have shopped with me at the most bold & fun boutique in the world at Bombchel at Ponce City Market.

With over a decade of my life dedicated to being a creative & conscious business owner, I am living proof that you can start where you are and use what you have to make an impact -- and sometimes a glass of prosecco along the way can make it more fun!

An excited citizen of the world, lover of anything handmade and hand dyed, and a champion for women, I invite you to connect with me and explore how you, too, can conquer sh*t on your own terms.

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